Südback in Germany
From 18 to 21 October,
providers of raw materials and baking ingredients present new products,
recipes and marketing concepts.
Südback is one of the most important trend trade fairs for the bakery and confectionery trade in Germany, organized by Messe Stuttgart in partnership with BÄKO, head office of southern Germany eG, the State Association of Guilds of Württemberg Bakers and the State Association of Guilds of Baden-Württemberg Confectioners. It is the hub for the exchange of ideas, information, as well as for the presentation of trends, developments and technical innovations. From 18 to 21 October, providers of raw materials and baking ingredients present new products, recipes and marketing concepts. The visitors can thus draw on ample resources: over 600 exhibitors have registered for the 25th anniversary event of südback.
The bakers' forum and the confectioners' forum are extremely popular. Their high quality presentations and the baking demos attract many visitors. Innovative product developments are presented with the südback Trend Award with regard to technology, design and concept: innovative products, concepts or strategies which are on the market less than a year are awarded. The applications are evaluated by a professional jury; all companies from Germany and abroad are eligible to participate and the winners are presented at a top-class award ceremony.